As we navigate through these difficult times together, it’s important to acknowledge the loss of businesses that have been staples of the Altadena community for over 20 years. This devastation to the community will require countless efforts to rebuild for the future, and one significant way to contribute is by supporting the local businesses around you. These establishments have been the backbone of the community, and their recovery depends on collective action. So, here’s how you, as an individual, can help.
One such business is Cafe De Leche, a beloved coffee shop known for its calm environment and unique dishes that incorporate aspects of Nicaraguan culture. Founded by Anya and Matthew Schodorf in 2008, the cafe grew to four locations and garnered tremendous community support. Unfortunately, the Altadena location on Lake Street was completely destroyed by the fire. In response, the owners have been working tirelessly to transfer their employees to the cafe’s other locations in Highland Park, Hollywood and Pasadena City College. You can support the business by visiting these remaining locations and enjoying items from their menu. Their Horchata Con Espresso and Agave Latte come highly recommended by loyal customers, with many reviews praising the shop’s unique flavors and inviting atmosphere. Another way to contribute is by signing up for their coffee subscription, which allows you to make their signature recipes at home. All information, including subscription details and menu options, can be found on their website. Supporting this business is not only an act of kindness but also a way to keep a cherished community staple alive.
Dating further back in Altadena’s history is Fox’s Restaurant, a nostalgic American-style diner that had been serving the community for 69 years. A family tradition for many, the restaurant was lost in the fire, leaving its tight-knit, 15-member staff unemployed. With no other locations to fall back on, Fox’s faces significant challenges in rebuilding. However, you can help by contributing to their GoFundMe campaign, which aims to provide financial relief to the staff and help them get back on their feet. Fox’s Restaurant was more than just a diner—it was a place filled with memories and connections for many families in the area. Your support can ensure that its legacy endures even in the face of this tragedy.
Similarly, The Little Red Hen, a Black-owned small business and community favorite since 1972, has also been lost to the fires. Known for its warm environment and exceptional service, this traditional coffee shop has long been a pivotal gathering place for locals. Despite their own struggles, the owners and staff recently organized the Eaton Fire Gas Giveaway, providing free gas to affected community members on Friday, Jan. 24. This act of generosity has not gone unnoticed and highlights the resilience and benevolence of the people behind this establishment. To support The Little Red Hen, consider donating to their GoFundMe or participating in their upcoming fundraisers and bake sales. The owners have shown unwavering commitment to their community and they deserve the same level of support in return.
Another small business affected is Amara Kitchen, a Latina-owned restaurant known for its wholesome, flavorful dishes and welcoming atmosphere. The establishment is known for not only its food but also for the kindness of its staff. Amara Kitchen has earned its reputation as a “little gem” of a restaurant. You can support their recovery by visiting their Highland Park location or donating to their Employee Relief Fund, which can be found on their instagram. Additionally, they offer catering services for events and parties, providing another way to lend a hand while enjoying their thoughtfully crafted menu.
The losses sustained by these businesses are deeply felt throughout the Altadena community, but rebuilding is possible with collective support. These establishments have contributed significantly to the local culture, economy and sense of community, and they need our help now more than ever. By visiting their remaining locations and donating to relief funds, you can make a meaningful difference. Each cup of coffee purchased, each meal enjoyed and each donation given is a step toward recovery and resilience. Together, we can help these cherished establishments rise from the ashes and create a brighter future for all.
